When you shop with Chic Shoes, you’re not just buying fashion—you’re choosing a brand officially recognized for outstanding service and quality. With multiple wins under the Dubai Service Excellence Scheme (DSES), Chic has proven that customer satisfaction is more than a goal—it’s a commitment.

Understanding the DSES Awards

Established by the Department of Economic Development (DED) in 2002, the DSES program highlights:

• Businesses with consistent customer satisfaction

• High standards of service and ethics

• Transparent policies and consumer protection

• A quality-driven, customer-first business culture

Winning a DSES award is not random or paid—it’s earned through mystery shopping evaluations, customer feedback, and rigorous quality audits.

Chic’s Consistent Wins

Chic Shoes has repeatedly won DSES awards, a rare achievement that only a handful of fashion retailers can claim. This consistency shows:

• That Chic doesn’t compromise on service, no matter how busy the store or season

• That both in-store and online customers receive the same premium treatment

• That the team is trained, prepared, and aligned with the brand’s luxury standards

What It Means for You

When you see the DSES badge at a Chic outlet or on the website, it’s a sign of:

• Trust – You’re shopping with a brand recognized by Dubai’s government

• Peace of mind – Your needs and feedback matter and are acted on

• Quality assurance – You’ll receive a premium experience every time

Why Awards Like These Matter in Luxury Fashion

In a market filled with claims of “best quality” and “superior service,” the DSES badge cuts through the noise. It validates that Chic not only talks the talk but walks the walk—earning its place among Dubai’s most respected fashion retailers.

About Chic

Website: https://www.chic.ae/

Facebook: https://www.facebook.com/ChicShoesUAE

Instagram: https://www.instagram.com/chicshoesuae/

X:https://x.com/chicshoesuae

LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/

Pinterest: https://www.pinterest.com/chiconlineuae/

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